Sweden is now smoke-free.
A smoking rate of just 3.7%.
So…
Let's quit
like Sweden
We believe every country can get there too
inspired by the Swedish experience.
inspired by the Swedish experience.
THE SWEDISH EXPERIENCE
This is how
Sweden did it.
Sweden has enabled alternatives to cigarettes
to be accessible, acceptable, and affordable.
to be accessible, acceptable, and affordable.
Accessible
Sweden has enabled alternatives to cigarettes to be accessible, acceptable, and affordable.
Acceptable
Easy to like. Formats and flavours adults actually use — not punitive substitutes.
Affordable
Cheaper than smoking, every time. When safer alternatives cost less, the switch becomes logical.
Support US
And help transform one
country’s success into a
global model.
Quit Like Sweden is a non-profit helping countries reduce smoking by sharing Sweden’s remarkable
success — a model that can be adapted to each country’s culture, society, and economic reality.
success — a model that can be adapted to each country’s culture, society, and economic reality.
This isn’t just Sweden’s story. It’s a model for the world
Spain -
Can Spain Quit Like Sweden? — Policy & harm reduction
July 2025
South Africa -
Can South Africa Quit Like Sweden? — Tobacco Bill roundtable
May 2025
United Kingdom -
Parliament-Inspired Question Time on Tobacco Harm Reduction
December 2025
United Kingdom -
Leading with Innovation: Sweden’s Path to Smoke-Free
December 2024
Brazil -
Quit Like Sweden Global Launch — Lives Saved research unveiled
April 2024
REAL PEOPLE. REAL RESULTS
Because people matter
“My health improved tremendously after switching from cigarettes to e-cigarettes.”
Tommy – Norway
“Vaping was the only cessation tool that successfully helped me quit — and I tried almost everything else.”
Adriaan – South Africa
“9 years ago I tried vaping after 38 years of smoking. I haven’t had a cigarette since.”
Liz – UK
“I was able to quit smoking, which I’d done for over 30 years. I breathe better than I have in years.”
Gabrielle — USA
“I quit smoking after 15 years thanks to vaping in one day. 200 days and totally smoke free.”
Kaizaad Kermani – India
“I’ve been cigarette free for 3 years thanks to vaping!”
Michelle – Australia
IN THE MEDIA
QLS has been spreading the
word around the globe
Click any card to read the full article.
Press Release
On its 20th Anniversary, Global Treaty Needs a New Ally
May 2026
Press Release
Quit Like Sweden Calls on EU to Close Evidence Gap in TPD Revision
May 2026
Tobacco Reporter
‘Quit Like Sweden’ Global Effort Takes Off with Brazil Launch
May 2026
BizCommunity
Quit Like Sweden Urges SA to Back Harm Reduction, Amend Tobacco Bill
May 2026
Business Wire
Quit Like Sweden Celebrates Sweden’s Historic Milestone as First Smoke-Free Country
May 2026
EXPLORE THE EVIDENCE
Because we believe in
science-backed policy.
The Swedish experience is backed by decades of research and independent analysis from the world's leading health institutions.